Joy Cates
I have the best job in the world: I get to help people help themselves. I get to witness people create changes and lives they once thought were impossible. I believe our capacity to grow, heal, adapt, and evolve is way greater than most of us have been taught to believe.
For more than 20 years, I’ve had the privilege of supporting people from many different walks of life, adults, young people, entrepreneurs, parents, leaders, and those standing at major turning points in their lives.
Life constantly asks us to adapt, let go, grow, and begin again. The way we respond to those moments shapes not only our results, but our entire life experience.
My work is designed to help people move through change with greater clarity, resilience, confidence, and inner stability, so they can create meaningful change without losing themselves in the process.
I combine practical psychology, NLP, hypnosis, yoga, breathwork, and emotional intelligence approaches that support change on a deeper level than conversation alone.
Many people describe me as a catalyst for clarity and change — someone who helps others see things differently and move forward with confidence.
Based in Salzburg, Austria, I work internationally in English and German with individuals, companies, schools, and organisations. I am a mother of three and the experience of real life informs everything I do.
M.A. Communication Science
NLP Practitioner
Certified Hypnotherapist
CERtIFIED yoga teacher
Best-Selling author
bilingual: ENGLISH & GERMAN
Transformation Stories
A handful of heartfelt reflections from individuals who have transformed their lives through working with me.
“Dr. Joy Martina is as beautiful and authentic off camera as she is on camera. She’s the real deal. I dove into her Brain Training and WOW… it transforms my waking hours.”
Lisa Sasevich
Entrepreneur, Speaker, ‘Queen of Sales Conversion’
“I’ve known Joy for almost 10 years now… it’s always a sure thing to work with her: attentive, kind, professional, and always to the point…you can be sure of finding your way back home.”
Francesca Gottardo
Reiki Master & Spiritual Counselor
“Joy speaks to my heart, she speaks the truth even when it’s not comfortable and speaks it in a way I can accept it. My life has definitely improved and transformed in a natural, fast, joyful way.”
Karin Amberger
QiGong Teacher & Gene Keys Guide
HOW WE WORK TOGETHER
Four Ways to Work With Me
Whether you are an individual seeking real change, a company investing in resilience, an event organiser or a parent — there is a clear path forward.
1
1:1 Sessions
Helping adults recognise and shift old patterns, gain clarity, and create meaningful, lasting change. Every session includes a personalised guided meditation to continue working with long after we finish.
2
Corporate Programmes
Performance and resilience programmes for organisations — combining yoga, breathwork, and guided mental reset. Weekly sessions, reset days, or bespoke workshops tailored to what a team actually needs.
3
Speaking & Media
Keynotes, workshops and media appearances on resilience, emotional intelligence, and performance under pressure — bilingual with 20 years on stage.
4
Joyful Kids
Mindfulness, emotional intelligence, and resilience tools for young people — delivered through school programmes and individual sessions for children and teenagers aged 3-18.